Your podcast intro and outro are the first and last things that your listeners will hear, so it's important to make a good impression. Your intro should hook your listeners' attention and make them want to listen to the rest of your episode. Think of it as your calling card. Your outro should leave your listeners with a positive impression and encourage them to subscribe to your podcast and share it with their friends. There’s a lot to unpack there, but your intro and outro should represent the podcast as a whole–consider it as a marketing tool you should be using in your social media as well.
Here are some tips for creating compelling podcast intros and outros:
Keep it short. Your intro and outro should be no more than 30 seconds long. Listeners have short attention spans, so you need to get to the point quickly. It’s like those annoying ads on YouTube, people want to skip them, so make it short enough and pleasant enough so people don’t search for the jump ahead button!
Use high-quality audio. Your intro and outro should be well-produced and sound professional. You don't need to spend a lot of money on equipment, but you should make sure that your audio is clear and free of distortion.
Be creative. Your intro and outro should be unique and reflect your podcast's personality. Don't be afraid to experiment with different sounds, music, and effects. One of the most iconic openings is Joe Rogan’s which includes 2 voices (one being AI), drums, and guitar. The drum bit is reminiscent of a rim shot in comedy, which goes really well with his podcast. Check it out! (see what I did there?)
Include a call to action. Tell your listeners what you want them to do next. Do you want them to subscribe to your podcast? Leave a review? Share it with their friends? Be clear and concise in your call to action. Remember, if you don’t ask, the answer will always be NO!
Here are some additional tips for independent podcasters:
Use your intro to introduce yourself and your podcast. Your intro should tell your listeners who you are, what your podcast is about, and why they should listen.
Use your outro to thank your listeners and remind them to subscribe and share. Your outro is also a good time to promote your social media channels and website.
Get feedback from your listeners. Ask your listeners what they think of your intro and outro. Do they like them? Do they find them engaging? Their feedback can help you to improve your intro and outro over time.
If you're an independent podcaster, MW Studio Services can help you create compelling podcast intros and outros. We have a team of experienced podcast producers who can help you develop creative ideas and produce high-quality audio.
Contact us today to learn more about how we can help you create compelling podcast intros and outros.
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Here are some additional tips for creating compelling podcast intros and outros:
Use sound effects and music. Sound effects and music can add excitement and interest to your intro and outro. Just be careful not to overuse them, or your intro and outro will sound cluttered. Keep it short, pointed and on-brand with your podcast.
Use a voiceover. A voiceover is a great way to introduce yourself and your podcast or to thank your listeners and remind them to subscribe and share. If you're not comfortable doing your own voiceover, you can hire a professional voice actor, or like Joe Rogan, he uses an AI voice.
Vary your intro and outro. Don't use the same intro and outro for every episode. Mix things up to keep your listeners engaged. However, remember to keep each on brand with your podcast.
By following these tips, you can create compelling podcast intros and outros that will hook your listeners' attention and leave them wanting more.
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