Podcast analytics are data that track how your podcast is performing. This data can help you understand your audience, identify areas where you can improve, and make informed decisions about your podcast. It’s also a pretty cool way of finding out that you’re doing really well, or…
Anyway, here are some of the most important podcast analytics:
Downloads and streams: This metric tells you how many times your podcast episodes have been downloaded or streamed. These numbers tell you how big your audience is.
Unique listeners: This metric tells you how many unique people have listened to your podcast episodes. In other words, how many NEW listeners you're getting.
Average listening time: This metric tells you how long listeners typically listen to your podcast episodes. Are they listening to the whole episode or stopping at a particular point? This can tell you WHY they might be turning it off at a particular point.
Audience demographics: This metric tells you the age, gender, and location of your listeners. You can use this information to tailor your episodes.
Episode performance: This metric tells you how each of your podcast episodes has performed in terms of downloads, streams, and unique listeners.
How to track your podcast's performance
There are a number of different ways to track your podcast's performance. Most podcast hosting platforms provide basic analytics, such as downloads and streams. However, you can also use third-party analytics tools to get more detailed data, such as unique listeners, average listening time, and audience demographics.
Some popular podcast analytics tools include:
Podtrac
Chartable
Buzzsprout
Blubrry
Castos
How to use podcast analytics to improve your show
Once you have a good understanding of your podcast analytics, you can start to use the data to improve your show. For example, if you see that your average listening time is low, you may want to try creating shorter episodes or adding more engaging content to your episodes. If you see that your audience is concentrated in a certain demographic, you may want to tailor your content to that audience.
MW Studio Services can help
If you're an independent podcaster, MW Studio Services can help you understand your podcast analytics and track your show's performance. We have a team of experienced podcast producers who can help you interpret your data and make informed decisions about your podcast.
Contact us today to learn more about how we can help you with your podcast analytics.
We're here to help you make your podcast a success!
Here are some additional tips for independent podcast producers:
Set goals for your podcast. What do you want to achieve with your podcast? Once you know your goals, you can use podcast analytics to track your progress towards those goals.
Review your analytics regularly. Don't just look at your analytics once and then forget about them. Review your analytics regularly to identify trends and patterns.
Experiment with different strategies. Once you have a good understanding of your audience and what they're responding to, you can start to experiment with different strategies to improve your podcast and its numbers.
Get feedback from your listeners. Ask your listeners for feedback on your podcast. This feedback can help you identify areas where you can improve your show.
By following these tips, you can use podcast analytics to understand your audience, identify areas where you can improve, and make informed decisions about your podcast.
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